5 Tips to Grow Your Instagram Account
Many people believe that Instagram is used only for posting photos and videos online. However, with time, it has proven itself as a great platform for marketing products and services. From startups to large-scale businesses, companies can grow their brands by implementing social strategies to amplify their online presence.
In addition, it can help businesses create a brand image and influence their target audience. To help you get started, this article will provide all the details you need to know about running a successful page on Instagram.
Check out the most effective ways to get the best out of your Instagram account:
Create a Business Account
Instead of using your personal account to market your products or services, go for a business account. In addition, Instagram allows you to switch from a personal to a business account without any hassle. All you need to do is, go to Settings and tap “Switch to Business Profile.”
Your brand’s business profile can benefit you in many ways. It lets you post ads on Instagram, and then track the engagement and response on them. Besides, you can track the traffic and impressions of your posts through analytics tools offered by Instagram, known as Insights. This way, you can understand the behaviors of your audience so that your future posts and marketing strategies are more apt.
Optimize Your Profile
Before posting anything, make sure that your content is optimized for Instagram in the following ways:
While Instagram allows users to upload a profile picture of 110×110 pixels only, you should consider adding an image of your brand’s logo that fits well into the frame. Ensure that the image you are about to upload is in JPEG, BMP, PNG, or any non-animated format. Before choosing an image, make sure it aligns with your brand’s aesthetic and professional style and consider cropping or resizing it to fit the required dimensions.
It is crucial to stick to just one logo for every social media account’s profile picture. It doesn’t matter whether you are selecting a bold or a neutral shade for your logo, but make sure that you choose the same color for every account. This way, you can keep your brand’s signature style consistent on other social accounts as well, making it easier for your followers to identify your profile among the rest of the brands on social media.
Your brand’s creative design plays an important role in capturing your audience’s attention. Adding hashtags with a description in your captions and bio will allow your followers to interact with your page. For example, if you are hosting a contest, your followers will tag your brand using the same hashtag. This way, you can easily distinguish between your audience and the rest of the people on Instagram. In addition, you can use hashtags as a call to action in your posts.
You may not realize it, but your Instagram bio leaves the first impression on the users. You can use it as a tool to optimize your profile by introducing your brand within 150 characters only. In addition, you can direct your potential followers and target audience on Instagram to your official website by adding promotional offers in your bio. These clicks can be tracked through link tracking sites, such as Linkly, Bitly, and Linktree.
Run Sponsored Ads
First, you need to set a budget for creating ads on Instagram. It’s up to you whether you want to display one sponsored ad at a time or run multiple ads by adding more photos or videos using a carousel. Even if you wish to repost content that you have shared earlier, you can turn it into a sponsored ad to gauge your audience’s attention.
However, your internet quality determines how long it takes to post an ad. If you want faster upload speeds, switch to Windstream Espanol.
Another way to keep your followers entertained is to share your content through Instagram Stories. Whether you add sponsorships or not, this works as a great way to boost your followers’ engagement with your posts. You can connect to Windstream to instantly share behind-the-scenes of your products’ photoshoots or screenshots of your product reviews by satisfied customers.
Post More Frequently
The number of times you post on Instagram matters a lot! You can post multiple times a day, once per day, or a few times per week, but you need to ensure that your content is up to the mark. So, avoid sharing photos or videos that do not align with your brand’s style.
Instagram has opened several doors of opportunities for brands to promote their products and services. Using the right strategies, your brand can reach new heights of success and generate higher revenue in no time. Follow the tips listed above as they will help you manage your Instagram account efficiently.